WordPress is a great tool for improving your Magento SEO as it gives you full control over the content you produce and makes it very easy to produce great looking content without any technical knowledge. This is an area where Magento's clunky CMS pages are lacking.
Yoast SEO Plugin
With WordPress integrated into Magento, it is recommend that you install the WordPress SEO plugin by Yoast. This plugin gives you control over your META data, page titles, Open Graph tags and much more.
In Magento 1, this plugin is supported by the core Magento WordPress Integration module so once the Yoast plugin is installed, you do not need to do anything else.
In Magento 2, you will need to install a free add-on module to add support for the Yoast SEO plugin. This free Yoast Magento module can be download from here.
Hreflang Tags
Hreflang tags are a great way to inform search engines of how your multilingual blog content is organised and related and can help search engines correctly index your content. To use these in Magento, install the Shortcodes & Widgets add-on module. This module will bring across hreflang tags set in WordPress. This means you can install any WordPress plugin that handles hreflang tags and they will be displayed correctly in Magento.
XML Sitemaps
In both Magento 1 and Magento 2, FishPig_WordPress will automatically add your blog links to the Magento XML Sitemap. If you want to use the XML sitemap generated by Yoast, you will need to install the Shortcodes & Widgets add-on module.