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Integrating WordPress into Magento using the free Magento WordPress Integration module allows you to get a basic WordPress powered blog up and running in minutes and with no costs. This is a great option for a lot of sites and provides instant SEO benefits. But if you want a comprehensive blog and content management system then you're going to want to install some add-on modules. This article looks at the most popular way to configure WordPress Integration in Magento.
Multiple stores or Multiple languages? WPML?
The first one is easy. Are you using a Magento multistore and want a different blog for each store? Maybe you have multiple languages and want a blog for each language. If you do, you'll be wanting WordPress Multisite Integration. This allows you to create multiple blogs from a single WordPress installation and associate each blog with the correct Mageto store/language.
Another option is WPML, a WordPress plugin that allows multilingual blogging from a single blog and we now have a WPML add-on module.
Moving to the Root
The first thing you're going to want to do is install Root. Root allows you to break free of the WordPress sub-directory and position your WordPress content from the Magento base URL.
This means that pages you create in WordPress are available from the Magento root and can replace Magento CMS pages. This means no more difficult to use Magento CMS WYSIWYG editor. Of course you can reconfigure the default blog posts to still use the the blog sub-directory (eg. /blog/) while all other content remains without it.
Now we have CMS page created in WordPress, let's look at how to really make them shine!
Shortcodes? Page Builders? Yes!
With your CMS pages being created in WordPress, the next step is to install Shortcodes & Widgets. This add-on module will allow all WordPress shortcodes (default shortcodes, plugin shortcodes and even shortcodes you might write) to function in Magento. This means that cool plugins like Gravity Forms or Revolution Slider will work but it also means that WordPress page builder plugins will work as these are powered by shortcodes. With this installed, you can use WP Bakery Page Builder, Elementor, Divi Builder or SiteOrigin Page Builder to build your CMS pages. Combine this with any WordPress plugin that is shortcode based and you can start creating amazing content pages without having to code at all!
CMS/Static Blocks in WordPress!
It's now possible to use Page Builders, plugins and other WordPress features to create your CMS blocks in WordPress using the new Content Blocks module. No more boring Magento CMS blocks, you can now use WordPress (Elementor, WP Bakery, form plugins, slider/gallery plugins) to create eye catching promotions, category headers or even your product descriptions. Yes, that's right: you can create your product descriptions in WordPress using plugins and page builders!
Custom Post Types!
You already have your standard blog posts and your awesome, shortcode based CMS pages, but what about other content that you want to create? Maybe you want a knowledge base or an FAQ? A great way to add unlimited new content sections is by creating custom post types and using the Post Types & Taxonomies module. This allows you to create custom post types and taxonomies and have them display in Magento. Add a /kb section for your Knowledge Base or anything that you need. There's no limit to how many post types you can create.
Convert Blog Traffic to Sales with Related Products
A WordPress blog is a great way to get new visitors to your site but how do you convert these new visitors to sales? A great way to do this is by relating your blog posts with products and listing these products on the blog post page (and listing the blog posts on the product page). Fortunately you can do this automatically with Related Products.
Security & Protection
Protect both Magento and WordPress from spam, bots and hackers automatically using our Magento Security Suite. This covers Magento and WordPress and provides automatic and invisible protection of your files and database.
Anything else?
The above modules are extremely popular and highly recommend for anyone who wants to create a great content rich blog that's great for SEO and increasing sales.
Here's a few more recommendations:
Advanced Custom Fields
A nice touch I really like is using Advanced Custom Fields to create custom fields for your posts. This allows you to extra rich data to your blog posts and create easy to use forms that you or your clients can use without error.
Integrated Search
Integrate your Magento and WordPress searches for a seamless search experience with Integrated Search.
PageSpeed